The typical search engine optimization company is in high demand, and with rising pay-per-click costs and more mainstream visibility of SEO, this is unlikely to change anytime soon. Unfortunately, many businesses that adopt SEO as a marketing tool unwittingly undermine the efforts of the search engine optimization firm they hired. The following is a partial list of some of the most common mistakes made by businesses that can harm their SEO efforts.Do you want to learn more? check this link right here now
Request Rankings without Making Any Site Changes
It’s a common misconception that search engine rankings are calculated by a mysterious algorithm based almost entirely (or almost entirely) on technology. Long-term search engine rankings are usually achieved by a combination of technology and regularly updated website content. When told that no visual elements or content of a site can be altered under any conditions, an ethical search engine optimization company will normally decline the job.
Search engines rely heavily on a site’s content—from the text to the images—to decide what the site is about. The same content aids other sites and directories in determining if a site is worthy of a connection (and link popularity is, of course, a major factor in rankings). Many businesses do not want to hear this, particularly after they have paid a web designer a significant sum of money. What’s the bottom line? Without significant changes that allow its content to be indexed by the engines, the $50,000 site designed entirely in Flash will not achieve high rankings for a variety of phrases. The reality can be frustrating at times, but so can the cost of missed opportunities.
Without consulting your search engine optimization company, make changes to your website.
A seemingly harmless blunder can have catastrophic consequences. It usually occurs while a webmaster is making minor changes to a website, such as adding a press release or uploading a graphic. The webmaster saves an older version of the site over the current version by accident, losing several of the elements that the search engine optimization firm had introduced to achieve high rankings. This can result in a loss of rankings, which is, of course, the fault of the search engine optimization business.
Worse still, since most websites are built on a “test bed,” harm will occur once the site is launched. Since test beds aren’t meant to be crawled by search engine spiders, responsible webmasters provide instructions in the site code asking that spiders not index the site—the Internet’s version of a “do not interrupt” sign. On the test bed site, the major search engines obediently comply with this order. They often follow these guidelines when they are inadvertently moved to the live site during an update. As you would suspect, the consequences of such a blunder are less than desirable. Once again, the search engine optimization firm is normally held liable.
Since taking responsibility on a daily basis can be demoralising, a successful search engine optimization company tracks the code on all of its clients’ pages on a daily basis, analyses any improvements, and responds rapidly if something potentially harmful has occurred. This way, the website can be repaired before it loses its ranking.