Perform SEO audits on all of the news releases and public relations activities. Apart from having optimised content, connect your press releases to sites in your niche or those with a high PageRank value, so that once people searching for content similar to yours are guided to such sites, the probability of them visiting your site remains constant. You can employ a link builder to help you with the link building process. Do you want to learn more? see here
Your company’s social networking accounts will also help your brand gain top search visibility. You can build company profiles on social networking sites like LinkedIn, Facebook, and Twitter, as well as industry-specific sites like Pazap.com for book trading and Pairup.com for business travellers. Your company’s social media accounts will improve your company’s web presence, so getting a profile on as many social media platforms as possible will undoubtedly benefit you. You can also share your press releases on social media sites. Guest blogging is another choice for expanding your network and becoming well-known in your niche. Since you include your company name, goods, and services in your guest post, you’ll have a chance to become a topic of discussion among netizens in your niche, giving your brand a chance to appear on the first page of search results. Finally, you can build a Wikipedia page for your firm, as Wikipedia pages often rank well, giving your company more web visibility.
Returning to link building, increasing the number of connections to your site would improve your brand’s search engine visibility. You can employ a connection builder to submit your site to directories and papers, as well as distribute press releases online. As a result, the more optimised content you create, post online, and connect to other pages, the more likely your site will appear at the top of search results.